Toronto-based early childhood technology startup HiMama has raised C$7.25 million in a Series A financing. The round was led by Canadian growth-stage venture capital firm Round 13 Capital. Round 13 Managing Partner Bruce Croxon will join the board. Founded in 2013 by CEO Ron Spreeuwenberg and CTO Alana Frome, HiMama provides technology that helps child care directors and owners empower their staff, support parents, improve learning outcomes, and grow their business.


April 9, 2019 – TORONTO, CANADA – Early childhood tech startup HiMama has raised CAD $7.25M in a Series A round funded by Toronto-based venture firm Round 13 Capital.

The Series A funding round is the first institutional investment for the privately held HiMama, which has experienced ten-fold growth in the past three years and whose product is used in thousands of child care centers globally. In support of the investment, Round 13 Capital managing partner, Co-Founder & CEO of LavaLife, Dragons’ Den cast member and host of the TV show “The Disruptors” Bruce Croxon will join the HiMama Board of Directors.

Called ‘a transformational tool for daycare and parents’ by Princeton scholar and President and CEO of New America, Dr. Anne-Marie Slaughter, HiMama is the #1 rated and reviewed child care software solution in the world today. It helps child care programs plan lessons, document childrens’ development, share updates with families and accept tuition payments, critical functions that improve child care operations while keeping working parents connected with their children throughout the day. Founded in 2013 by CEO Ron Spreeuwenberg and CTO Alana Frome, HiMama is a Certified B Corporation, meeting the highest standards of transparency and accountability in using business as a means of delivering positive social change.

“Every day, parents drop their children off at preschool or child care and then have one overarching thought on their mind: ‘how is my child doing today?’. Early childhood education is so vitally important, but until now, has been underserved by the tech community,” says Spreeuwenberg. “We are excited to partner with Round 13 Capital as we fill this gap and connect working parents with their children throughout the day. This Series A investment will continue to fuel our growth and help us create a truly meaningful impact on early childhood educators, parents and children.”

“HiMama’s team checks all our boxes for strategic investment. It is a company with proven market fit, customers that love the product and a fantastic culture, led by people who truly care about building strong and enduring partnerships,” says Bruce Croxon, partner, Round 13 Capital. “We are looking forward to working closely with management to achieve their goal of continued market leadership. We are thrilled to fund their next level of growth.”

About HiMama

HiMama makes it easy for child care directors and owners to empower their staff, delight their parents, improve learning outcomes for children, and grow their business. Our platform has been adopted and adored by thousands of daycare centers globally, and to date, has captured more than 400 million moments for parents while saving early childhood educators more than 8 million hours of pesky paperwork. HiMama is proudly a social purpose business focused on connecting families and educators to improve developmental outcomes for children aged zero to five.

About Round 13 Capital

Round 13 Capital is a Toronto-based venture capital firm that invests in growth-stage Canadian technology businesses. The firm is managed by experienced investors and operators. It uses a disciplined investment approach to identify exceptional entrepreneurs running companies with market leadership potential. Round 13 works ‘hands-on’ with its portfolio companies to unlock strategic and financial value.

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